Mada Case Study ā King Salman Park, Riyadh
Date: 20 March 2025āāāāāāReference: KSP-PMCM2-CP-04.00
Client: MBLāāāā Consultant: WSP
Mada Team: Khalid Abdullah, Asif Ahmed, Syed Jahed, Irfan, Meer
Customer Insight:
āWe wanted elegance and acoustic control, but also speed and precision. Mada helped us deliver bothābeautifully.ā
Project Overview
King Salman Park is one of Riyadhās most ambitious urban developmentsāan iconic destination set to redefine the cityās green space. As part of this vision, the ceiling systems needed to combine aesthetic elegance with top-tier acoustic performance and flexibility in design.
Why Mada?
The contractor was seeking more than just a ceiling systemāthey needed a partner who could help them rethink the standard approach. Mada stepped in with a bold alternative: a high-performance gypsum-based ceiling system that could deliver sound performance, match the project’s visual identity, and simplify installation.
The Challenge
The original design called for 70mm mineral wool panels with a T-Grid system.
But that wasnāt the right fit for the curvatures and architectural vision of the space.
The pain points were clear:
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- Complex Ceiling Geometry ā The client wanted smooth curvatures, which are hard to achieve with traditional systems.
- Acoustic Requirements ā The system still had to meet the required NRC values.
- Time Pressure ā A fast-moving project with no time for trial and error.
Our Solution
Mada proposed a Rockfon Mono gypsum ceiling systemācustomized to meet both design and performance needs.
- The system was engineered to bend, maintaining structural integrity while achieving the desired curvatures.
- We incorporated Mono facing layers to meet the acoustic performance.
- We reviewed every plan and section drawing with the contractor to ensure precision.
- A full on-site mockup of a critical curved section was deliveredāflawless and on time.
Why the Client Trusted Mada
ā Precision On Display ā The mockup proved our solution could be delivered exactly as promised.
ā Adaptability ā Madaās ability to replace the original system with a better-performing, flexible alternative set us apart.
ā Collaboration ā We worked hand-in-hand with the contractor, reducing complexity and building confidence.
Systems Supplied
- Mada Rockfon Mono Ceiling System
- ~40,000 m² delivered with another 20,000 m² to follow
The client said: āThis is exactly what we neededābut faster and better than expected.ā
The Result
What began as a challenge in geometry turned into a design achievement.
Initially, the client was skepticalācould a this system deliver the curves and acoustics they needed? By the end, they were proud of what Madaās system made possible.
The team appreciated Madaās consistent support and technical foresight.
This was more than a ceilingāit became a design signature. Mada didnāt just deliver performance. It helped realize vision.