Hilton Makkah Hotel, Makkah, KSA

Mada Case Study – King Salman Park, Riyadh

Date: 20 March 2025
Client: MOBCO
Consultant: James Cubitt & Partners
Mada Team: Mohannad Akkad, Bassam Al Juhani, Mazen Hatoum

“We needed a solution aligned with Hilton standards—but also one that made sense locally. Mada gave us both.”

The Hilton Makkah Hotel stands in one of the most prestigious locations in the world. Every detail matters. From acoustic comfort to fire safety, the expectations were as high as the hospitality standards. Mada was chosen not just for its materials—but for its ability to guide the project toward a smarter solution.

The original design specified lightweight panels. But MOBCO needed more than a system that meets the code—they needed a system that works better, installs faster, and lasts longer. That’s why Mada stepped in to recommend a complete shift to drywall using Mada PLUS Partition and Ceiling Systems.

• • The specification called for lightweight panels unfamiliar to the local team.
  • The contractor needed a faster, proven solution with strong local support.
  • The consultant and client had to be convinced of performance—especially for Hilton’s acoustic and fire standards.

Mada presented a clear side-by-side comparison:

• Mada PLUS vs Lightweight Panels, highlighting superior acoustic, fire, and installation performance.
• On-site sessions with the contractor, consultant, and owner to walk through every technical detail.
• Full compliance with Hilton brand standards, supported by Mada’s technical documents and life safety data.

✔ Technical Strength – Mada’s team provided all the acoustic and fire details based on Hilton’s code.
✔ Familiarity & Speed – The contractor had previous experience with Mada PLUS, ensuring fast, smooth installation.
✔ Clarity – Mada offered a solution that wasn’t just better—it was clear, backed by data, and locally supported.

• Mada PLUS Partition and Ceiling Systems
• 20,000 m² supplied so far, with 130,000 m² in the pipeline

The Client said: “Mada helped us move faster, meet Hilton’s standards, and avoid delays. They made the switch feel seamless.”

The project shifted from risk to clarity.

The consultant was cautious at first—changing systems late is risky. But Mada’s clarity turned risk into confidence.

Mada’s team stayed close, helpful, and on-brand throughout.

This wasn’t just a technical win—it was a strategic decision that simplified execution and elevated performance.