
Why Mada?
Ciel Tower didnāt just need a supplierāit needed a strategic partner. With unmatched design challenges and a vision to set global standards in high-rise sustainability and elegance, the team behind the worldās tallest hotel turned to Mada Gypsum Company. Mada stood out by offering not only advanced systems but also engineering support, innovation, and a proven ability to deliver on high-stakes projects.
The Challenge
Ciel Tower came with extraordinary demands:
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- Curved 10.5-meter exterior atrium walls that had to withstand wind loads and maintain architectural flow.
- A towering 21-meter Feature Wall that required lightweight yet strong structural support.
- Steel backing behind GRC panels in the parking area engineered to handle extreme wind pressure (1.23 kPa).
- Aesthetic and fire-rated interior partitions and ceilings across over 80 floors.
Each element pushed the limits of conventional materialsāand demanded a bold, future-ready response.
Our Solution
Mada responded with engineering, confidence, and innovation.
- ProGuard⢠Glassmat Sheathing Deployed for the first time in the region on a high-rise, ProGuard replaced heavier concrete systems. Lightweight, durable, and mold-resistant, it delivered excellent fire and acoustic performance with visual versatility.
- Advanced Structural Design The 21-meter Feature Wall was built using Mada drywall systemsābacked by meticulous analysis and design software to ensure strength without compromising elegance.
- Precision Steel Framing In the parking cladding system, Mada engineered a steel structure using STADD software to manage wind pressures point-by-pointāensuring zero compromise in structural integrity.
- Interior Excellence Mada supplied fire-rated and moisture-resistant plasterboard systems that elevated both safety and style, while meeting all regional certifications and green building standards.
Why the Client Trusted Mada
ā Proven Engineering ā Structural challenges met with software-backed solutions.
ā Green Construction ā Every board contributed to the towerās sustainable certification goals.
ā Flexible Execution ā Mada adapted to complex geometries and tight schedules.
ā Partnership in Action ā From concept to execution, Madaās team was hands-on, collaborative, and focused on performance.
Systems Supplied
- Mada ProGuard⢠Glassmat Sheathing Board
- Mada Steel Framing Systems
- Mada Fire-Rated & Moisture-Resistant Plasterboards
- Mada Jointing & Finishing Compounds
- Over 10,000 sqm of system coverage
The Result
ā First-of-its-Kind Execution | šļø Iconic Curved Wall Design | ā»ļø Green Building Achievement
Ciel Tower pushed the limits of constructionāand Mada delivered. Not just with products, but with solutions that shaped an architectural icon. From wind-defying curves to cloud-touching ceilings, Mada didnāt just support Ciel Towerāit helped define it.
āThis project raised the bar for us. Mada proved that regional innovation can lead on a global stage.ā