Desert Rock Hotel, Umluj, KSA

Mada Case Study – Desert Rock Hotel, Umluj, KSA

Date: 2023–2024      Reference: 23T1353
Client: MAS Engineering    Consultant: WSP
Mada Team: Ahmad Jabareen, Faisal Alyoubi, Majed Aloufi, Mudakkir, Ali ElGhobashy

“We needed absolute confidence in structural integrity—and a partner who could back it with data and presence. Mada gave us both.”

The Desert Rock Hotel is a unique architectural landmark built into the natural rock formations of Umluj. This ambitious project demanded creative engineering, precision, and reliability—qualities that brought Mada into the spotlight.

The client chose Mada because they needed more than just materials—they needed a trusted partner who could think ahead, adapt quickly, and deliver without compromise. Mada stood out with its all-in-one system offering, proven project management, and a track record of delivering under pressure.

From the start, the project posed demanding structural requirements:

• • A 3-meter cantilever span with no room for error
  • High wind loads and harsh environmental conditions
  • Unique connection designs that had to balance strength and aesthetics
  • Tight timelines with zero margin for delays

Behind these technical challenges was a deeper concern: the client needed assurance. They needed to feel confident the system could perform—technically and visually.

Mada delivered a solution built on precision and trust.

• Optimized Mada Frame engineered specifically to meet the structural load of the 3-meter span—no added reinforcement required.
• Advanced structural analysis provided hard proof the design would perform, even under extreme conditions.
• Custom connection detailing ensured both strength and architectural beauty.
• Seamless coordination between Mada’s team and the site ensured timely delivery and execution.

Behind these technical challenges was a deeper concern: the client needed assurance. They needed to feel confident the system could perform—technically and visually.

✔ Proven Calculations – Every detail was backed by accurate structural analysis.
✔ Clear Communication – No guesswork, just transparency and expert guidance.
✔ Track Record – Mada’s history of solving complex challenges gave MAS Engineering full confidence.
✔ Delivery Without Delays – Mada delivered on time, helping the client stay on track.

The client said: “We could see they had done this before. They knew how to get it right the first time.”

• Mada Metal Frame System
• Mada ProGuard Board
• Mada Finishing Products
• +10,000 sqm supplied

✅ On-time Delivery | 🛠️ System Upgrade | 📈 Improved Performance

The Desert Rock Hotel was a test of both engineering and trust. Mada delivered both. The client gained peace of mind—and a signature structure built to last. It wasn’t just delivered. It was elevated.

At the start, there was hesitation—could a local system deliver the same certainty as imported options? By the end, the client wasn’t just reassured—they were proud to have partnered with a Saudi leader who proved their value through action.

“After reviewing the mockup and structural data, the site engineer told us: ‘This solution doesn’t just work—it works smarter.’”

The client consistently noted the presence of Mada’s technical team—always available, proactive, and ready to solve problems before they became delays.

For the client, this wasn’t just a structure that stood tall—it was proof that local innovation could compete on a world stage. Mada didn’t just meet expectations. It redefined what a trusted partner looks like.