Project: Diriyah Gate Phase 1 – North and South Tunnels
Location: Riyadh, Saudi Arabia
Contractor: FEMCO
Consultant: AECOM
Mada Team: Syed Jahed

Mada adopted a system-engineering methodology:

• Developed coordinated 3D models to identify and resolve clashes before execution
• Produced detailed blow-out views to clearly demonstrate load distribution
• Delivered fully Issued-For-Construction details backed by structural calculations
• Optimized the system through multiple iterations to reduce workmanship time
• Finalized the solution using Mada ProCem Cement Board with full accessories

To validate long-term performance, the system passed dilatometer testing in accordance with ASTM standards, confirming dimensional stability under temperature variation.

The result was a robust, fire-resistant column lining system that met structural, spatial, and regulatory requirements without compromise. Approximately 50,000 m² have already been supplied, with the remaining scope ongoing.

This project demonstrates Mada’s ability to move beyond material supply and deliver fully engineered, tested, and accountable systems for complex, high-profile developments.

In my view, this case study is a strong benchmark. It clearly positions Mada as a problem-solver, not a manufacturer, which is exactly where the brand should continue to lead.