Marine Hotel 03 (Ritz-Carlton), Alwajh, KSA

Mada Case Study – King Salman Park, Riyadh

Date: 2024–2025     Reference: 24T1335
Client: Hassan Allam     Consultant: Atkins
Mada Team: Ahmad Jabareen, Faisal Alyoubi, Amjad Iskander, Mudakkir, Ali ElGhobashy

“We thought cement board was the safe option. Mada ProGuard proved smarter, lighter, and stronger.”

Set along the Red Sea in Alwajh, the Ritz-Carlton Marine Hotel 03 project demanded architectural elegance with proven durability. With façade elements installed at over 28 meters, performance couldn’t be compromised. Mada was brought in not just as a supplier—but as a technical partner with real solutions.

The client initially preferred cement board for cladding. But after technical discussions and on-site evaluations, Mada proposed a superior alternative: the Mada ProGuard system. Backed by data, engineering support, and project experience, we earned the client’s trust by demonstrating that performance and simplicity can go hand in hand.

• • Structural Load at Height – Framing and cladding had to withstand wind pressure and harsh environmental conditions.
  • Material Skepticism – The client was unfamiliar with Mada ProGuard and unsure if it could match cement board.
  • Installation Concerns – They wanted confidence that handling, fixing, and finishing would be straightforward and efficient.
  • Cost vs Value – The team needed proof that switching to Mada ProGuard would result in long-term value.

Mada delivered a fully engineered cladding system tailored for high-rise durability:

• Conducted detailed structural analysis to validate ProGuard’s strength and long-term reliability at 28+ meters.
• Shared certifications and compliance documents for fire, moisture, and safety performance.
• Provided side-by-side comparisons against cement board, showcasing ProGuard’s lighter weight, higher strength, and better lifecycle value.
• Delivered on-site technical support and installation guidance, helping the site team install with speed and precision.

✔ Engineering Evidence – Structural calculations proved performance.
✔ Real-World References – We shared similar successful installations across the region.
✔ Practical Support – Mada’s team was present on-site, offering real solutions and small adjustments that made a big difference.
✔ Long-Term Vision – The client felt reassured that Mada ProGuard wasn’t just a product—it was a smart, future-proof investment.

The Client said: “We didn’t think it could outperform cement board at height. Now we know better.”

• Mada Metal Frame System
• Mada ProGuard Board
• Mada Finishing Products
• 20,000+ m² supplied

The client moved from doubt to full adoption.

At first, the team preferred cement board—they knew it well. But after comparing data, they trusted ProGuard completely.

They appreciated Mada’s practical tips that made execution easier.

What started as a spec shift became a confidence boost. Mada helped future-proof the façade—with trust built into every layer.